Behind the scenes of Pepper Girls Club AW20

October 2020 was the month we collaborated with an inspiring team of creatives to visualise, organise, and shoot the latest Pepper Girls Club AW20 collection.

Pepper Girls Club was founded by Charlotte Crosby, a long-standing NIMA client, and we have had the pleasure of watching the fashion brand grow from the very beginning. This shoot was a turning point for the brand, as its popularity and reputation were accelerating at an extremely impressive pace. This shoot was symbolic of the brand's growth and placed Pepper Girls Club firmly in place alongside other popular retail boutiques.

In preparation for the shoot, we had conversations with the Pepper Girls Club team to understand their desired direction for the new collection and the brand image they wished to portray. We created various mood boards but eventually settled on a colour scheme of honey nudes, softly blushed pinks, and caramel browns. A modern and sexy palette that could appeal to both the existing clients as well as new.

Lauren Dodds, NIMA’s Operations Manager sourced and hired models, the photographer, the location and liaised with hair and makeup to ensure that the entire team were working to the same agenda.

“With having such a large amount of content to capture, selecting the best team possible was essential for us. The models we chose remarkably reflected the real women that identify themselves with the Pepper Girls Club brand, whilst the photographer beautifully captured their personalities and sense of confidence which shined through the imagery.” – Lauren Dodds. Operations Manager at NIMA.

The final images, taken by talented photographer Lyndon Smith, were a colossal success. Pepper Girls Club used this catalogue of photography to launch their new collection across social media, and we were able to use them to restyle the website, designed by NIMA.

We loved the creative and organisational process behind the AW20 Pepper Girls Club shoot, and the opportunity to work with some exceptional talents. Supporting a creative mind like Charlotte Crosby and breathing fresh life into an established brand is always rewarding and we look forward to seeing what can be achieved next.

Shoot Direction: @__officialnima and @charlottegshore
Photography: @lyndon_smith_photography
Videography: @liambeauvideo
MUA: @emmadevinemakeup
Models: @miacosquerr and @fro.dera