Late October saw the NIMA and Copper & White team reunite to capture the Autumn/Winter 2020 collection.
Our MD and Brand Consultant, Nicky Hayer worked with the Copper & White team to establish the next steps in the brand's progression. “Clare has grown a business that is so welcoming and diverse. When she speaks about her brand, she speaks of how her customers feel – which is beautiful. She focusses so much on how the customer feels in the clothes, and success for her is knowing that she’s enabled someone to be the best version of themselves. We needed to see that in this shoot.”
We wanted to showcase the brand in a whole new light. Embracing its spirit of celebrating diversity and inclusivity. Introducing an urban, sophisticated, metropolitan feel to the brand which we see in their customers, but not necessarily in their branding.
We curated a powerful team of creative women for this shoot. Strong creatives, who could all bring something exceptional to the final product. Taking place at Roomzzz Aparthotels and the streets of York, Clare Morris, was on hand to organise and style the models between shots. Makeup Artist, Sonia Schofield, created a natural glowing look on our models to be photographed by the magnificent Andrea Dennis. Our Managing Director Nicky Hayer, and Operations Manager Lauren Dodds, were on set to direct the running of the day and to ensure that the complex shot lists were completed in full.
And then there were our team of models. Choosing your models is such a key decision. You want confidence and charisma, for who is ultimately going to become an ambassador for your brand. We had 4 fantastic women who each brought their own style and edge to the shoot.
The content captured on this day gave the brand a new urban yet classic feel and has since been used in social media content and newsletter communications produced by NIMA. The beautiful imagery can also be found in multiple regional publications, such as The York Press and The Yorkshire Post.
“The liaising between the whole team as we work together to create the vision represents everything that makes me proud to be a female businesswoman. We work together in utter harmony, we laugh, we talk, we smile, and we all want the shoot to be successful. I feel privileged to be part of such an amazing team.” Clare Morris – Founder of Copper & White