After a temporary closure during the peak of the coronavirus, we are excited to announce that Clockface Beauty recently relaunched their online store. As their brand partner, we worked closely and consciously to maintain customer relations during the closure period, and to develop a launch strategy for their virtual re-opening.
We’ve worked on the management of the Clockface Beauty Social Media feed for a number of months but following a necessary pause of orders due to circumstances surrounding Covid-19, we had to make a swift change in strategy. Customers could no longer order, so we wanted to divert all focus on encouraging customer interaction and essentially ask the brand’s followers to wait. Which especially in the world of skincare, can be a really scary notion.
When it was safe to reopen, the Clockface Beauty team were ready to resume business, and we began to plan a virtual relaunch. An opportunity to celebrate the reopening, but also express our gratitude to the customer for understanding the need to prioritise the safety and wellbeing of the team in recent weeks. Our focus in preparation for the day was on customer communication, through social media blasts and beautifully crafted newsletters, ensuring that customers were informed about the reopening and how they could be involved.
It was decided that on launch day, founder Sarah Thomas would be live on the company’s Instagram page, answering questions asked by followers about skincare and for her own business insight. This engagement allowed customers to feel more connected and involved with the face of the company in a really beautiful and authentic way, whilst simultaneously building and sharing the back story of the brand. It also allowed Sarah to show her gratitude, as well as how much she valued the customers’ loyalty and to show care for her customers in the same way that they did for the brand, with messages of support and an influx of orders.
The day was a huge success, with a record-breaking number of orders being placed and a wonderful sense of community quickly established. It was incredibly special for both teams; NIMA and Clockface Beauty, seeing everyone come together, albeit virtually, to celebrate the brand’s relaunch in such a beautiful and rewarding way.
Social Media Management
We have partnered with NIMA on many projects for Clockface Beauty, they are fantastic. The incredible success of our reopening following the difficult decision to “pause” the business during Covid-19 would not have been possible without Nicky and Mark. As always, they were supportive, creative and thorough in their approach, for me personally they have been invaluable, their ideas, knowledge and approachability as individuals are second to none. Their work directly impacted our sales in a very positive way and we look forward to our ongoing partnership. Simply for me, every business needs NIMA!
Sarah Thomas, Founder
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