CHARLOTTE CROSBY

Charlotte Crosby is a television personality, super influencer and talented businesswoman. A dynamic individual who we’re proud to say is NIMA’s longest-standing client.

The aspiration

Our first meeting with Charlotte was at a time of significance in her career, as huge change was coming. She needed an online presence to showcase the official Charlotte Crosby brand, whilst promoting her array of creative ventures and projects including fashion and homeware businesses. There was a need for a professional presence that could perfectly marry the corporate needs of her business, whilst also acting as the perfect base for her fans.

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Delivering the solution

Working with Charlotte meant grasping what was already a very established brand and creating the perfect multi-purpose online platform. The Charlotte Crosby website has an audience of millions, with 13 million followers on social media alone. There’s incredible variety in her messaging and the projects she takes on and, after creating the dynamic Official Charlotte Crosby website, we began work on the launch of Charlotte’s online businesses, Naked Lane and Pepper Girls Club.

Throughout our journey, we offered creative solutions including styled photoshoots and strategic customer communication plans which engaged the audiences and enhanced the visual impact of Charlotte’s e-commerce projects.

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Results

We’ve been incredibly proud to work alongside Charlotte Crosby since day one at NIMA, offering technical and creative support across the Official Charlotte Crosby website, which involved liaising with both her, her management and the MTV creative team.

As Charlotte’s television and commercial work continues to prosper, we’re delighted that this is complimented by consistent retail growth with Pepper Girls Club and Naked Lane. Both brands boast sell out collections and plans for the coming years are more ambitious than ever.

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Testimonial

“Working alongside NIMA has just been amazing. The team make life a dream, helping out with absolutely everything. They are website wizards and when it comes to photoshoots, blogs and newsletters, they have got everything covered. The amount of help they provide behind the scenes at photoshoots is second to none and I honestly couldn’t have achieved such success without them. They are simply saviours.”

Charlotte Crosby

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