Charlotte Crosby; television personality, ‘super influencer’ and businesswoman, is one of NIMA’s longest-standing clients.
Our work together began during Charlotte’s time on MTV’s reality series Geordie Shore. Since then, her career has hugely developed; including her own TV series, The Charlotte Show and being an ambassador for numerous brilliant brands. As Charlotte’s career has evolved, her personal brand has changed with it. NIMA has been a part of this journey, representing her changing image across the Official Charlotte Crosby Website.
The ongoing project has been an incredibly exciting challenge. NIMA focused on bringing together Charlotte’s own vision with that of her team and MTV, and understanding the wishes and requirements of everyone involved in building her brand. Communication between these parties has been key, so that Charlotte’s evolving style, image and the overall aesthetic is successfully conveyed through the website.
As well as creating the perfect presence visually, we had to prepare the website for the influx of traffic, based on the 13 million followers that Charlotte has across her social media profiles.
Crisis management for a city-wide eventYork Fashion Week
Branding for luxury hospitalityThe Vices
Shooting a spring/summer campaignClockface Beauty
A very fashionable photoshootRolls-Royce Motor Cars Leeds
Shopify website for a new homeware brandNaked Lane
Opening a pop-up shop in Trinity LeedsClockface Beauty
Organising a Fashion WeekYork Fashion Week
Branding for an ethical bag companyFeltonomy
Rebranding a stylish flooring businessThe Stone Floor Company
Customer communication for a beauty brandClockface Beauty
Project mangaging an iconic photoshootRolls-Royce Motor Cars Leeds
Hosting a VIP eventRolls-Royce Motor Cars Leeds
Consultancy for a luxury skincare brandClockface Beauty
Creating the perfect online womenswear storePepper Girls Club
Charlotte Crosby and the ‘super influencer’s’ siteCharlotte Crosby
Branding for a luxury audiologistThe Hearing Suite
Adapting an iconic logoRolls-Royce Motor Cars Leeds
Invitation design for a supercar brandAston Martin Leeds
Showcasing countryside cottages onlineCherrygarth Cottages
An online portfolio for a London-based modelCharlie Cowap
Branding a couture fashion designerAntonia Houston Couture