Clockface Beauty is a luxury brand that is truly disrupting the skincare market. The company was founded in 2018, by a mother and daughter team, who have created a line of products that are entirely waterless, vegan, organic and natural.

The aspiration

“We had our strategy defined as wanting to elevate our brand further on the UK stage, ensuring that during the process our customer voice always represents the quality of the product and every step we take is aligned with our brand. We wanted a Brand Partner that could help us realise this goal in a variety of ways, and this is why we chose NIMA.”

Sarah Thomas – Founder of Clockface Beauty


Delivering the solution

This was an exciting project that went on to become one of our biggest. A one hour meeting turned into four hours of planning and adjusting the brand strategy as we delved into what was required for the business, but also explored how far things could go. It inspired a huge project which saw us become Clockface Beauty’s trusted Brand Partner.

Today, we work side by side with the owners and share-holders to deliver brand guidance and drive their marketing strategy forward through both consultancy and creative support. We bring clarity, new opportunities, ideas and creative finesse to help enhance a beautiful brand, turning it into an even stronger force in the beauty and skincare industry.

The results

In our three years of working together, we’ve supported Clockface Beauty to become a key name in the beauty and skincare industry, with stockists across the UK including Frasers and Harvey Nichols.

The company has garnered national PR interest, and we’ve seen the name featured in glossy publications such as Country & Town House magazine and the Daily Express. The products have been shared by top influencers including Charlotte Crosby, Rachel Peru, Jack D March and Emma Swoon Love.

Clockface Beauty has shown monumental growth in the three years we’ve worked together. Both revenue and brand awareness has been on a constant incline, despite the obvious challenges of 2020 and the effects of Covid-19.


Testimonial of work

“I was first introduced to NIMA through the agency’s work with York Fashion Week and from when I first met with Nicky I knew they were the right partner for us. From her ability to not only understand our brand and what we needed but also to her above and beyond attitude I cannot recommend her and Mark highly enough. The skill and quality of the whole team at NIMA is fantastic. The versatility of the guidance and consultancy that they offer is fantastic and we look forward to working with them on an ongoing basis.”

Sarah Thomas, Co-founder of Clockface Beauty

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