Pepper Girls Club is a stylish womenswear brand, selling a capsule collection online. A collection made up of modern fashion, with a flash of sass. So sassy in fact, that the brand has already accumulated a host of celebrity customers.
Another one of Charlotte Crosby’s recent business ventures, Pepper Girls Club is a chic online fashion platform and womenswear brand. The inspiration for this new venture was Charlotte’s desire to have greater control over her creative outlets, after many years of collaborations. But further to that, she wanted Pepper Girls Club to create fashion that makes you feel good and look fabulous, and to be something that inspires and empowers women.
We were delighted to be asked to design and maintain the website for Pepper Girls Club and to create the perfect hub for a start-up brand. It needed to be easy to use, easy for their team to manage in house and very much in line with the feisty brand.
The website was designed and developed ready for the launch date and prepared to host the already 50k strong Instagram audience to browse and shop. Pepper Girls Club was an instant success, with products selling out and capturing the attention of a host of celebrity customers.
Alongside regular site maintenance, NIMA’s role with Pepper Girls Club has developed further, as we now also manage elements of the brand’s social media, and customer communication, all of which follow the brand’s guidelines in order to maintain a consistent online presence.
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