Debenhams is a much loved high street brand, that is a big part of York’s retail scene. A great name that took part in York Fashion Week, but also collaborated with local photographers and models.
As part of their role in York Fashion Week, Debenhams collaborated with local model and spokesperson for mature models, Deborah Hirzel. Deborah developed an exciting event with the brand that could celebrate local models whilst showcasing the perfect fashion for the over 50’s market.
NIMA was then commissioned to support in some graphic design, which included a leaflet and poster design to support the event. Working with photography that was provided to us, and alongside the brand guidelines of the Debenhams brand, we developed a graphic that lends itself to social media and to print.
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