YORK FASHION WEEK

We are incredibly proud to be the driving force behind York Fashion Week - the ultimate celebration of fashion, style and creativity brought to the city of York. A week of workshops, runway shows, lectures and pop-ups, with the aim of celebrating creativity from across the fashion industry and amongst local businesses.

Overview

York Fashion Week is a huge passion project for the NIMA team and is a highlight of our annual calendar. It all began with the desire to create a platform to celebrate and showcase fashion, talent and entrepreneurship, and provided an amazing opportunity to collaborate with and bring together local business, all whilst driving footfall into York City Centre. Whilst we were aware that curating such a number of events, all under one umbrella, was a bold move and an enormous challenge, we were confident that with the right community of creatives to work with us, we could make it happen.

It all began with building an identity that would express what we were aiming to achieve and that would reflect the ever-growing network of now over 350 collaborators, by creating the perfect branding, website, and social platforms before moving onto event curation. We ensure that the 50+ events which take place across the city are entertaining, exciting, engaging and inspiring.

Marketing and PR is our next big step as we work on a PR strategy, social media campaign and production of our YFW brochure, which includes editorials, advertisements and profiles on key figures involved in the week. These brochures are all designed and produced by our Creative Director Mark Bewick, with 10,000 copies being distributed across the city and beyond.

All of this preparation in the run-up to the week takes place throughout the year, every year, to ensure that York Fashion Week continues to be bigger and better.

A very special thank you to our YFW Sponsors: The York Bid, Harrowells Solicitors, Leach and Rolls-Royce Motor Cars Leeds.

Services

Branding
Marketing Strategy
Social Media Management
Event Curation
Business Development
Event Planning
Event Management
Photo Shoot Production
Website Design
Graphic Design

Associates

Angela Horner
Olivia Brabbs Photography
Sonia Schofield
Leach
York BID
Harrowells Solicitors
Rolls-Royce Motor Cars Leeds
AAWP
And many more!

 

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The Hiscox Building,
Peasholme Green,
York,
YO1 7PR

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