We are incredibly proud to be the driving force behind York Fashion Week - the ultimate celebration of fashion, style and creativity brought to the city of York. A week of workshops, runway shows, lectures and pop-ups, with the aim of celebrating creativity from across the fashion industry and amongst local businesses.
York Fashion Week is a huge passion project for the NIMA team and is a highlight of our annual calendar. It all began with the desire to create a platform to celebrate and showcase fashion, talent and entrepreneurship, and provided an amazing opportunity to collaborate with and bring together local business, all whilst driving footfall into York City Centre. Whilst we were aware that curating such a number of events, all under one umbrella, was a bold move and an enormous challenge, we were confident that with the right community of creatives to work with us, we could make it happen.
It all began with building an identity that would express what we were aiming to achieve and that would reflect the ever-growing network of now over 350 collaborators, by creating the perfect branding, website, and social platforms before moving onto event curation. We ensure that the 50+ events which take place across the city are entertaining, exciting, engaging and inspiring.
Marketing and PR is our next big step as we work on a PR strategy, social media campaign and production of our YFW brochure, which includes editorials, advertisements and profiles on key figures involved in the week. These brochures are all designed and produced by our Creative Director Mark Bewick, with 10,000 copies being distributed across the city and beyond.
All of this preparation in the run-up to the week takes place throughout the year, every year, to ensure that York Fashion Week continues to be bigger and better.
A very special thank you to our YFW Sponsors: The York Bid, Harrowells Solicitors, Leach and Rolls-Royce Motor Cars Leeds.
Social Media Management
Photo Shoot Production
Olivia Brabbs Photography
Rolls-Royce Motor Cars Leeds
And many more!
Crisis management for a city-wide eventYork Fashion Week
Branding for luxury hospitalityThe Vices
Shooting a spring/summer campaignClockface Beauty
A very fashionable photoshootRolls-Royce Motor Cars Leeds
Shopify website for a new homeware brandNaked Lane
Opening a pop-up shop in Trinity LeedsClockface Beauty
Organising a Fashion WeekYork Fashion Week
Branding for an ethical bag companyFeltonomy
Rebranding a stylish flooring businessThe Stone Floor Company
Customer communication for a beauty brandClockface Beauty
Project mangaging an iconic photoshootRolls-Royce Motor Cars Leeds
Hosting a VIP eventRolls-Royce Motor Cars Leeds
Consultancy for a luxury skincare brandClockface Beauty
Creating the perfect online womenswear storePepper Girls Club
Charlotte Crosby and the ‘super influencer’s’ siteCharlotte Crosby
Branding for a luxury audiologistThe Hearing Suite
Adapting an iconic logoRolls-Royce Motor Cars Leeds
Invitation design for a supercar brandAston Martin Leeds
Showcasing countryside cottages onlineCherrygarth Cottages
An online portfolio for a London-based modelCharlie Cowap
Branding a couture fashion designerAntonia Houston Couture