Pure Collection is a global, luxury brand offering a range of cashmere clothing, that is selling online and in various boutiques across the U.K.
Pure Collection is a thriving business, with it’s head office based in Yorkshire. A stylish brand that has integrated into the local business community, whilst constantly pushing forward for the global market.
Their York based team were incredibly keen to be a part of York Fashion Week, and we knew that their offering lended itself perfectly to an in-store event or styling event. But, our team was thrilled to get involved to discuss how we could be doing more.
After much discussion and planning, we eventually settled on a live window display. The opportunity to have women modelling in the window that could showcase product, drive social media interest and even interact with York’s vibrant tourist scene.
NIMA got involved to support in designing the window display itself, whilst also sourcing, booking and scheduling a team of models to support the idea over 7 days.
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