Rolls-Royce Motor Cars Leeds has been a phenomenal addition to Yorkshire. The perfect showcase of exceptional service and perfectly crafted motor cars.
2019 was the year that Rolls-Royce Motor Cars Leeds became a Friend of York Fashion Week. An exciting collaboration that resulted in elaborate arrivals to events and the stylish presence of the Phantom in York. To celebrate this union, NIMA was commissioned to produce and style a photoshoot.
We worked with the brilliant Olivia Brabbs, who we knew could bring our concept to life. Our original idea came from simple notion of a ballerina, striding towards her Rolls-Royce en-pointe. A ballerina is perfectly poised and always graceful, but more importantly incredibly strong and fierce. A ballerina could embody the modern woman, who is in no way intimidated by the power of the Phantom. The shoot was to be a celebration of tenacity and strength.
As well as creating the shoot concept, our role including sourcing the perfect locations, models, make up artist, and outfits. Our team was then present on the day of the shoot to style, and offer art direction.
The final set of images were beautiful, and we discussed with the client how we could release these images with a true impact. From these conversations came the idea of an event. An opportunity to share the images with a select audience, before an official online release. NIMA planned and organised an event at York Mansion House for 100 guests to view the images, whilst enjoying complimentary drinks and canapes.
Our collaboration with the brand is now moving more into elements of design, starting with our Creative Director creating a logo for Rolls-Royce Motor Cars Leeds.
We’re excited to share even more projects in the coming months.
Photo Shoot Production
Olivia Brabbs Photography
Sonia Schofield Makeup
Jamie Taylor, Brand Manager at Rolls-Royce Motor Cars Leeds
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