Naked Lane is a gorgeous new homeware brand brought to you by Charlotte Crosby.
Having worked with super influencer and TV presenter Charlotte Crosby for over 5 years, our work with the star has evolved alongside her career. Last year, Charlotte entered the business world as she launched two online companies - a womenswear label, and a beautiful homeware brand, Naked Lane. Naked Lane gives Charlotte the opportunity to design and source a variety of home products, tailored to the taste of her audience and the latest fashions in interior design.
To facilitate this exciting new venture, Charlotte asked NIMA to create a website through which she could display and sell her collection. It was of absolute importance to us that we created a site that represented both the brand and Charlotte's own image, and ensured that it was a seamless experience for her customers to browse. The sleek site follows an elegant colour palette, and really sums up the feel and ethos of Naked Lane.
It has been an honour to once again be part of Charlotte’s entrepreneurial journey and watch her personal brand develop as we support her growing network of businesses.
Crisis management for a city-wide eventYork Fashion Week
Branding for luxury hospitalityThe Vices
Shooting a spring/summer campaignClockface Beauty
A very fashionable photoshootRolls-Royce Motor Cars Leeds
Shopify website for a new homeware brandNaked Lane
Opening a pop-up shop in Trinity LeedsClockface Beauty
Organising a Fashion WeekYork Fashion Week
Branding for an ethical bag companyFeltonomy
Rebranding a stylish flooring businessThe Stone Floor Company
Customer communication for a beauty brandClockface Beauty
Project mangaging an iconic photoshootRolls-Royce Motor Cars Leeds
Hosting a VIP eventRolls-Royce Motor Cars Leeds
Consultancy for a luxury skincare brandClockface Beauty
Creating the perfect online womenswear storePepper Girls Club
Charlotte Crosby and the ‘super influencer’s’ siteCharlotte Crosby
Branding for a luxury audiologistThe Hearing Suite
Adapting an iconic logoRolls-Royce Motor Cars Leeds
Invitation design for a supercar brandAston Martin Leeds
Showcasing countryside cottages onlineCherrygarth Cottages
An online portfolio for a London-based modelCharlie Cowap
Branding a couture fashion designerAntonia Houston Couture