Specialising in the luxury sector, NIMA offers consultancy and creative solutions to drive brands forward and support growth. A customer-centric approach to brand management.

Our history

NIMA was founded in 2016 by Mark Bewick and Nicky Hayer. The pair came together to create a business that could offer a full-service solution to businesses in the luxury sector. Their collective experience in hospitality and retail, coupled with their passion for customer experience attracted nationwide projects and they signed a major international client during the first year of business.

Their in-depth knowledge of the industry gave them the perfect insight to consult with and support new and established brands. Three years into their journey, they began to expand the team.

“You can see our team section, but NIMA is a lot bigger than that. We work closely with brilliant professionals on projects whenever we need more creative minds, so our clients always have access to the best. That was a really exciting step forward for NIMA, and a key part of our history.” – Mark Bewick, Creative Director.

Culture and values

Culture and values

“It’s the people, isn’t it? That’s what gets us excited. Even when we speak about luxury, we’re not talking about the most expensive “things”. It’s about your customer feeling valued, looked after and special. It’s about creating experiences and telling fascinating stories. That’s what’s always driven NIMA.” – Nicky Hayer, Managing Director.

Our values are the most important thing to us. Our clients are businesses that we’re proud to stand beside and shout about. We honour our relationships and the trust that our clients place in us. We show our clients unwavering loyalty and fight for their success.

Our campaigns and our work are designed to make people feel good and to inspire. We’re conscious of the world around us and we stand strong with any community that might feel oppressed or unconsidered.


Nicky Hayer
Brand Consultant

Nicky is our Managing Director and Brand Consultant, who holds an array of skills attained through her experience in luxury and hospitality, including being Senior Manager at the world-renowned Bettys Café Tea Rooms. Through personal consultations with clients, Nicky understands remarkable customer experience and links it flawlessly to business growth. She works closely with brands to innovate business strategies whilst providing guidance to achieve impeccable brand performance. Nicky’s eye for exceptional change is what places NIMA in the luxury marketing consultancy sector today.



Mark Bewick
Brand Consultant

With an appreciation for quality branding and design, Mark is our Creative Director and Brand Consultant. His previous work in retail and hospitality, paired with his excellent attention to detail lends itself perfectly to the luxury sector, as he enhances the customer journey through breath-taking design. As well as evaluating existing brand presence, he builds new concepts and manages creative projects that can transform a business.



Lauren Dodds
Operations Manager

An enthusiasm for excellence, alongside her experience in the retail and hospitality industry, allows Lauren to organise and manage creative and strategic projects which are tailor-made to the client. This includes dynamic photoshoots and immersive events, designed to enhance brand awareness and performance. Her attention to detail perfectly lends itself to tracking brand progression, and we see Lauren forming deep-rooted relationships with NIMA clients.


Jo Leatham

Jo Leatham
PR Associate

Jo’s exceptional work as our PR Associate has led to client features across national and industry-leading publications. Her ability to understand the specific needs of the countrywide press, combined with her extensive expertise within marketing and communications, makes Jo the perfect person to tell your story. We witness brand awareness and consumer engagement skyrocket as her projects develop, along the way forming important relationships to add to her repertoire of industry contacts.



Rolls-Royce Motor Cars Leeds
The Vices
Clockface Beauty
The Stone Floor Company
York Fashion Week
Charlotte Crosby

The Cut & Craft
SPC Cars
Aston Martin Leeds
Pepper Girls Club

Rachel Peru
Dolores & Rose
Olivia Brabbs Photography
Asiana Fusion Restaurant
Naked Lane
The Hilton York
Waves & Wild

Copper & White
Cherrygarth Cottages
Text Mining Solutions
Lisa Byrne PR



We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

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