We’ve proudly worked alongside Charlotte Crosby since the launch of her website in 2015, and were delighted to join her team when she launched her homeware brand Naked Lane in 2019.
Naked Lane was a huge passion project for Charlotte. She developed an eye for elegant interior design that could make a statement and witnessed a gap in the market for reasonably priced luxury homeware. After much research and development, she launched Naked Lane.
Since its launch Naked Lane has caused waves, producing innovative collections such as “Reclaimed and Reloved”, and the exclusive Giclee Print collection with artist Danni Simpson.
NIMA’s Creative Director, Mark Bewick worked with Charlotte to understand the brand before designing a sophisticated Shopify website. A tasteful and fashion-forward site that can be the perfect showcase of product, whilst also being future-proofed for the next steps in the Naked Lane journey.
“Charlotte had a very specific vision for the brand, and after years of working together, I have a really strong feeling of her taste and preferences. Naked Lane is very different to what she’d done before though, so it was an exciting challenge. I’m really looking forward to her audience seeing what she has planned next!” – Mark Bewick
The NIMA team continue to work side by side with the Naked Lane team on all customer communications including mailshots, social ad campaigns and content creation.