Copper & White is the Yorkshire-based womenswear brand founded by Clare Morris. A stylish collection designed to transition seamlessly from season to season, creating the perfect capsule wardrobe.

The aspiration

“I knew what I wanted to create, but I was struggling to bring my ideas to life. The identity of my brand didn’t feel strong enough, so I was looking for guidance and consultancy to get things back on track. I wanted to instil confidence in the brand and grow the business so required support to make this happen. I got all of this and more from NIMA.”

- Clare Morris, Founder of Copper & White.


Delivering the solution

When NIMA first met with the Copper & White team, the brand had a different name. It took one consultancy session to realise that the name didn’t align with the target audience. By bringing clarity to the identity, we created an entirely new brand that felt more in tune with the company ethos.

We worked with the senior team on a regular basis to offer consultancy and guidance. We strategized for the future and have supported the business in its quest to become a recognised name in the world of fashion.

Associates: Olivia Brabbs Photography



Copper & White has benefitted from brand and revenue growth year-on-year. The collections have expanded, the customer database has increased and the brand has featured in publications such as The Yorkshire Post, The Press in York and Yorkshire Living magazine.

NIMA’s influencer outreach work has seen the brand reach an entirely new audience and demographic, which has shaped the upcoming collections. And we have witnessed a new lease of life and confidence at Copper & White, as the team established the clarity and brand direction required to nurture this growing business.

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“This season we have recorded the best online sales ever and have received numerous positive comments on the quality of our online presence. We’re delighted that we have a brand that is surviving and growing, despite the pandemic.

Nicky is incredibly insightful and understands the brand completely, so is able to fit in with us and our ethos. She suggests ideas and ways forward that are perfect for the brand. She shares our vision and can build upon it, taking the brand to the next level. When we meet, we have open and honest conversations, where all proposals are valued and new ideas naturally evolve. We always leave meetings re-energised and excited about the next steps in the development of C & W.”

Clare Morris, Founder Copper & White

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We work with retail and hospitality brands to bring expert insight and enhance your strategic journey through a customer-centric approach to brand management.

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Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.

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