Lucia has three restaurants across Yorkshire in York, Beverley and Harrogate. It is a chic, fun and stylish restaurant concept that has gained an exceptional reputation for fantastic food and superb service.
With such a dynamic presence in the area, the Lucia team wanted to mirror this with a fresh creative perspective. There was a need for revised brand guidelines and novel ideas to bring consistency to the image.
We know and understand the aesthetics of Lucia and the atmosphere that the team creates in each restaurant. We considered the design we were tasked with producing as the first step in that customer journey.
Taking inspiration from their interior design, personal tastes and future plans, we developed a vibrant new design concept and guidelines that injected life into the brand and could be implemented across all forms of communication including promotional graphics and social posts.
Lucia has a fresh new feel, which has enhanced the image and complements the tone of the restaurants. Our impactful designs have led to double-page features in local publications and reinvigorated the look of Lucia through its digital presence.
We were delighted to support the launch of gift vouchers with promotional literature, which saw record sales for the brand. We are now working on the re-launch of the Lucia website and the opening of the third restaurant in Harrogate.
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